Video SEO : Factors that affect your Video Rankings
Business and marketers have huge opportunities with video SEO because of the way how search engines blend videos into their rankings. There are a lot of SEO myths of how to popularize your videos. So before you think about how to get a video ranking, you need to understand why this is so important.
Importance of video SEO
Video SEO is about optimizing a set of signals that tell search engines whether that video is sufficient and relevant to spot the conventional search rankings.
Videos can show up in Video Hosting sites like Youtube.com, Dailymotion.com, and Vimeo.com. If you are putting a video up on your site, you upload it to a web-hosting service like YouTube and then embed it in your site.
It’s about making sure that your videos are easily classified and categorized by search engines. It’s all about providing an accurate picture of the video significance to the audience.
To rank videos the search engines use a slightly different set of algorithms than they do for regular search results. They have to examine the audience’s interest in the video, their engagement as well as the relevance of that video to a specific search query.
The following factors that can affect your video rankings:
Keywords in the video title
The more relevant the video title is to a search query, the more likely it is to rank. Optimize your video title with the relevant keywords. The title of the video is what grabs the attention of your users.
Number of video views
The number of views on the video makes a difference. The more views by unique visitors are better. But never cheat!! If you try to manipulate viewership or try to pay for views you may get penalized. The number of views over time and the rate of growth in those views affect rankings. If you can get good organic view velocity, that makes a huge difference.
Video View quality
Are users actually viewing the whole video? That matters a lot. YouTube doesn’t disclose the view statistics to the public, only the owner of the video can see the statistics.
User interaction with the video
Comments, shares, thumbs up, conversations around the video are all these things show the impact of your video on the audience. If a video has a lot of favorites will also rank well.
Keywords in the video description
The more relevant the description is to the query, the better the higher ranking. Your description should have the right keywords describing the content of your video.
Diversity of video locations
This is an important factor. The more different sites that embed your video, the more useful search engines think it is. If a lot of websites embed your video in their pages, there are chances that the video is pretty important and generating a lot of user engagement. For example if your video is embedded in New York Times instead of your personal blog, your video will rank higher. So basically the authority and trust of the website are important.
Video posting frequency
How often you post your videos? If an author post videos frequently, it will make a positive difference in rankings. The freshness of your videos matter. So be regular in uploading your video.
The number of subscribers in a particular channel is also important. The number of subscribers can boost a particular video. Channel and playlist inclusion, the number of people adding your videos, tagging and annotation also matter.
Video channel authority
The overall authority of your channel where your video is hosted is also important. The more authoritative the channel is, the more boost your videos will get.
The video relevance is what helps search engines classify and categorize your videos. Focus on your video content carefully. Think about which aspects of your content do you directly control. The quality of your video affects how people respond to your video.
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