Why you should use WordPress for making your E-commerce Site
Let’s be honest. There is no comparison, because, oh puh-lease. WooCommerce already powers 30% of all online stores and leaves other eCommerce platforms so far behind that it would be pointless anyway. Yes, Magento and Shopify are made especially for eCommerce, but when they are as easy to work with and as well loved as WordPress, then we’ll have grounds for comparison.
It’s not just the numbers that WordPress has going for itself, and for a logical mind, that proves nothing. But stop and think: When there are 16 million websites powered by one single platform; when over a quarter of all online stores are on WordPress; when thousands of users and developers swear by the platform; and when even some of the largest online store chains are built on WordPress (Bata.com); then there’s some truth to the claims made by us ‘fanatics’.
This post takes an exhaustive look at WordPress and lists its advantages when used as an eCommerce platform.
Take a look:
1. Easier to integrate than ever before
WordPress has always been a decent enough team player, but with the inclusion of JSON REST API into the core more than a halfway done, the platform is taking integration to a whole new level.
For business and eCommerce websites, this is a moment of victory. A universal ‘plug’ like the new RESTful API in WordPress will make it easier to connect with 3rd party services for ERPs (Microsoft Dynamics AX), CRMs (MS Dynamics, Zoho, and more), UX testing and analytics tools (KissMetrics, OptimizePress), and so much more.
The platform now lets developers create truly remarkable automated systems easily for online stores on WordPress.
2. Easy Management and Customization
You already know about countless themes, plugins and widgets. But easy customization and management goes beyond that, especially on an online store.
WordPress is a web-app framework first, eCommerce being one of its many uses. That’s why it gives you more control over technical and user-related aspects of your website than actual eCommerce platforms (where the main is to create a shop and earn, no more, no less).
Native configuration settings like User Roles and capabilities let you keep universal, airtight control over your content and back-end while allowing you to delegate responsibilities to your employees without hassle. And all of this is easily manageable from super-friendly admin interfaces like Calypso and its variations thereupon.
A WordPress eCommerce store is easier to optimize for enhanced UX than other websites (see: higher control over technical aspects above).
This is, in part, possible due to countless themes/widgets/plugins; along with various WordPress customization services capable of coding their hearts out and creating live interfaces which enthrall and engage.
Add easily available and extremely cheap toys (read: tools) to the mix and you get a store which is ready for roaring trade at all hours.
4. Underrated eCommerce Essentials: Localization and Accessibility
WordPress developers pay more attention to these details.
Every WordPress version is translated into multiple languages, courtesy of the extremely efficient (and generous) developer community that makes it their responsibility. Plugins like WPML, along with translation and RTL-ready themes make sure that a website/online store is available to audience segments in the languages of their choice. There are local payment gateways and shipping methods available with eCommerce plugins on WordPress which help you take localization seriously.
With that taken care of, WordPress also makes it a point to hand you everything you need to make your store accessibility-ready: ALT tags, alternate stylesheets, easy interactions and more.
WordPress is secure. Anyone telling you otherwise has no technical-leg to stand on. The number of attacks on any given platform will increase with the number of users. As long as you are hardening security and maintaining your website frequently, you have nothing to be afraid of.
On top of that, there is PCI compliance: which, I iterate, depends on the store owner for the most part. Systems like WooCommerce + WordPress make up a small part of the entire eCommerce system, and they are secure in that regard. The rest (hosting, devices, plugin choices, maintenance, et al) are your responsibility.
With WordPress enthusiastic support of LetsEncrypt initiative, rapid integration of Two-Factor authentication and RESTful API (deprecating the bulky XML RPC), and consistent upgrades keep the platform as secure as anything.
You just have to do your part.
WordPress is pretty user-friendly and can boast of huge numbers, but that’s not all it’s got.
Latest posts by Tracey Jones (see all)
- Why you should use WordPress for making your E-commerce Site - March 14, 2016