How to use Google Analytics to its Full Potential

Do you want to know more about your visitors and how your content is performing? Whether you run a blog or a website for a large corporation, Google Analytics is the industry standard for tracking, reporting and analyzing user interaction data from websites,mobile applications in really any digitally connected environment that you want to track.

If you intend to advertise your online business, it is important to know how to use Google Analytics correctly which will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. After all, this is the tool that tells you whether your efforts are actually translating into results.

Mastering Google Analytics can be challenging, even for experienced marketers when it comes to getting better insights into marketing performance.

Audience report

How many users are visiting your website? With this report, you can analyze your audience from basic demographics to location and technology (desktop, mobile, OS, etc).

audience overview

audience overview

Acquisition report

Is your audience actually clicking on your ads? The new content you generate and publish — is it generating any traffic to your website? Is your SEO strategy really working?

The traffic acquisition report will tell you all this and more. For many marketers, this will be their first step in the reporting process.

This is a standard report, so you can find it by going to Acquisition -> Overview.




This will give you a quick breakdown of your traffic sources.

Aquisition overview

Acquisition overview

Keyword analysis

Keyword analysis gives you a lot of insight about your visitors by tracking the performance of unencrypted keywords.

keyword analysis

keyword analysis

Landing page report

Your users will enter your site from all sorts of pages. Some will type in your home page URL directly, some will find a page through search engines, and some others will click on a link shared on your Twitter feed.

This report will tell you which pages visitors are landing on when they first enter your site. Based on data from this report, you can figure out how users are interacting with your site.

For example, if the report shows that some pages have a substantially higher bounce rate than others, you can take steps to make high bounce rate pages more engaging.

Find the report – Behavior -> Site Content -> Landing Pages.

Landing page

Landing page

Behaviour analysis

“Bounce Rate” is the percentage of visitors who don’t take any action and leave from the same page they landed on.

“Exit Rate” measures the percentage of your visitors who browse more than one page on your site before leaving.

This report compares the bounce rate vs. exit rate for different pages on your site.

You can find it by going to Behavior -> Site Content -> All Pages:

Next, select “Bounce Rate” and “% Exit” in the Explorer tab. This will give you a visual comparison between bounce and exit rate for all your pages. You can drill down further to get this data for each page.

bounce rate vs exit rate

bounce rate vs exit rate

New vs. Returning Visitors

Getting a user to come to your site for the first time is great. Getting them to visit again is even better. After all, it is the returning visitors who usually end up becoming readers, followers and customers.

This standard report in Google Analytics will tell you what percentage of your users are coming back to your site.

You can find it by going to Audience -> Behavior -> New vs. Returning in your Analytics account.

new vs returning visitors

new vs returning visitors

new vs returning visitors

new vs returning visitors




Author at onlineshouter
Christine writes for people who seek for knowledge about SEO, blogging, online marketing, gadgets and web apps.

One comment

  • Still exploring Google analytics… The landing page report is pretty useful and gives insights of what kind of content your audience appreciates 🙂

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