Top On Page SEO factors for High Ranking in Google 2018
On-Page factors to rank higher in Google
Using SEO friendly permalink Links
What kind of URLs does Google like?
- URL names should have keywords in them, not gibbering numbers and punctuation marks.
- URLs with duplicate content should have canonical URLs specified for them; there should be no confusing redirects on the site.
- The URL should ideally be as descriptive and brief as possible.
- Avoid ugly URLs like onlineshouter.com/p=123.
- The initial 3-4 words in a URL are given the most weight by Google.
Insert keywords in your title
You title tag is the most important on-page SEO element. Pages that start their title tags with keywords rank higher than those with titles that have keywords in the middle or end.The H1 tag is your “headline tag”. WordPress automatically adds the H1 tag to your post title. Although some themes don’t support the settings. Examine your code to ensure that your title gets H1 tag settings configured.
Reduce your Bounce rate
Plain text is not enough for gripping the attention of your audience. Engaging images, videos and diagrams can reduce the bounce rate and increase the average time duration on the page.
Link to authority sites
Outbound links are an important ranking signal. If your pages link to authority sites like Wikipedia, MSN and Yahoo, Google will value your pages. Linking out to a website or blog can determine your authoritativeness in the online world. Google does not like you to link to any random site, giving away your page rank or misleading your readers to an unrelated site. This will directly hurt your page rank if you link to anybody online.
Have a natural anchor text
Insert keywords early in your content
Your keyword should appear in the first 100-200 words of the article. Inserting your keyword early in the content emphasizes that your article’s content revolves around that keyword.
Improve page loading speed
Google says that page loading speed is an important ranking factor. You can boost your site speed by using a CDN, images compression and switching to fast hosting company. Your site should load 5 seconds or less. Visitors do not re-visit websites that load slowly even if their content is good.
Length of your post
Studies have found that longer content ranked higher than shorter content. While writing a post aim for at least 1500 words when targeting competitive words. Long posts are sustainable, perform better and add immense value to your audience by going beyond just scratching the surface.
Use social sharing buttons
Find LSI keywords
LSI keywords are synonyms that Google uses to determine the page’s relevancy and quality. Find LSI keywords “Searches related to…” at the bottom of the Google search results or by entering your keyword into the Google Adwords Keyword planner Tool.
Correct grammar and formatting
Google is clearly looking at things like reading level and correctness of grammar and spelling. Even the structure of your content affects SEO. The way you are putting things together, the length of the document and correctness, these can all have an impact. Don’t just be thinking about keyword stuffing and using a few keywords here and there and putting it in the title at the front.
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