Top 6 Ways to Improve your SEO with Blogging 2018

Seemingly every organization or startup has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are a few simple ways a blog can improve your website’s organic visibility, traffic and results.



Top 6 ways to improve SEO with your blog

Create a creative name for your blog

Make sure that you are more creative and more descriptive when naming the blog section of a website. Your blog name is also an optimization opportunity. Coming up with a descriptive name and optimizing around a theme can lead to incremental organic traffic.

Ask yourself these questions:

Who are you trying to reach?

What is the theme of the blog?

Can you incorporate important SEO keywords in the blog’s title or name?

Optimize blog content

SEO improvements do not always require new website content. Look for additional opportunities to optimize existing blog posts. Review current content and identify opportunities for additional on-page SEO. Here are some possible optimization techniques for existing blog content:

Link one post to another related post.

Add internal links to other relevant pages on the website.

Add optimized images (or optimize existing images).

Review title tags and meta descriptions to ensure targeted keywords are included.

Leveraging existing blog content can save precious time and resources.

Add optimized images and videos

Images help to create a positive experience and can increase visitor engagement. They also provide incremental SEO value. Remember to include images in your blog post and optimize them with descriptive alt tags (including high-priority keyword phrases where appropriate).

Blog posts also provide a great home for video content. Review your YouTube page. Do you already have video content that could enhance a blog post? Videos keep users engaged and allow marketers to provide additional educational opportunities.

Implement an effective URL structure

An effective URL naming convention is good for marketers and website visitors.

Firstly, it makes results reporting easy. Some companies do not include “/blog/” in their URL syntax when keeping the blog on their main website domain. This can make it a little more difficult to track the overall progress of the blog within analytics. You can include /blog/ in your URL structure to improve the ease of blog results reporting.

Secondly, you can ensure user-friendly URLs. When it comes to creating the URLs for each post, many marketers include every single word in the title of the post in the URL. This can lead to long, hard to read URLs. Tip: Try to make your blog URL descriptive but also short and relevant. Remember to leave out conjunctions such as “and,” “but” and “or” within your URLs. For example:

Longer, non-user-friendly URL:

Shorter, optimized URL:

Share on Social media

Always share the blog post on social channels. Try to share a couple sentences describing a brief summary of the post or an excerpt from the post. Remember to include keywords you are targeting within the social media posting as these social signals can help with rankings. There are a lot of benefits to sharing blog posts on social media:

It keeps your social media sites current and relevant.

It helps keep your audience engaged.

Because social signals are included in the ranking algorithm, it improves SEO results.

Social links help to increase referral traffic.

Mark it up

Let’s not forget about structured data markup. Structured data markup can be added to your HTML to provide information about a page, classify the page content, and in some cases improve the way your page is represented in SERPs.

You should include schema markup in your post to ensure that this content is fully optimized. Here is an example of how you can use JSON-LD structured data to mark up a blog post:

<script type="application/ld+json">

{ "@context": "",

"@type": "Blogging",

"headline": "Insert Blog Title Here",

"image": "Insert Blog Image URL Here",

"editor": "Insert Editor/Author Name Here",

"genre": "Theme/Blog Category Here",

"wordcount": "Insert Blog Post Word Count Here",



"@type": "Organization",

"name": "Insert Company Name Here",

"logo": "Insert Company Logo Image URL Here"


"url": "Insert Blog Post URL Here",

"datePublished": "YYYY-MM-DD",

"dateCreated": "YYYY-MM-DD",

"dateModified": "YYYY-MM-DD",

"description": "Insert short description of blog post. Try to keep it around 250-300 characters",

"articleBody": "Insert entire blog post here",

"author": {

"@type": "Person",

"name": "Insert Author Name"




sarah ali

sarah ali

Sarah is a passionate writer and blogger. As an early adopter, she enjoys trying out new social media and Internet tools along with WordPress plugins and Web apps.
sarah ali

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