Top 5 A/B Testing Tools For WordPress Users
A/B testing your website is crucial to your continued success and improvements to your online presence. You should always be testing what’s working and improving on it. Let’s go through the top 5 e-commerce A/B testing tools for entrepreneurs.
Google Analytics is the most well-known Internet data analysis tool used around the globe. It free, and offers the rare opportunity for users to draw directly from Google’s extensive database.
The only drawback is the learning curve due to highly detailed reports – you really need to spend a lot of time fine tuning the different tools available and defining the actionable measures you can actually take to improve your site. However, thanks to the popularity of the tool, there are literally hundreds of tutorials on the web and can easily use to learn how to do this.
Crazy Egg specializes in click-tracking. Crazy Egg’s software allows business owners to identify exactly where users are clicking when they visit your website by analyzing their behavior with heat maps.
There are six different reports available. It is cheap at $9 per month with highly visual data and a low learning curve.
Unbounce is a great drag-and-drop landing page builder you can use to publish and test responsive landing pages without knowing any of HTML. With its friendly, easy to use interface, working with text, images, videos, maps and bits of code is super simple. You can tweak any aspect of your page.
Unbounce integrates with a variety of apps including MailChimp, Hubspot, CampaignMonitor, Zoho, Salesforce, and more. You can easily connect your pages to your domain, start capturing leads and optimize conversions.
Optimizely is a simple, cost-efficient start for business owners wanting to begin A/B testing. Installation is extra simple, and the WYSIWYG interface is fairly intuitive.
With plans starting at $17, Optimizely is a very cost-efficient solution that offers split testing. However, Optimizely cannot integrate other sources and the Gold membership that offers advanced features currently costs $359 per month.
KISSmetrics is a powerful e-commerce analytics platform with the goal to help increase customer acquisition and retention rates.
You can segment your reports to analyze performance, and determine if your test results are significant. You also have the ability to track two completely different page in one spot.
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