Use HubSpot Analytics on your WordPress site for Successful Marketing

The goal of Hubspot is to optimize automated inbound marketing by helping promote useful and original content. HubSpot’s inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. With HubSpot analytics on your WordPress website, you can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, curate your blog, and much more.
HubSpot Analytics on your WordPress site

HubSpot Analytics on your WordPress site

How to install Hubspot Analytics on WordPress

Before starting, make sure you meet the requirements for installing the Hubspot plugin. You must use WordPress.org with a version 3.0 or higher (for website security we stress keeping up to date with the latest version). Keep the wp_footer function in your theme’s footer. Now that you’re good to go on installing the plugin, follow the six simple steps to analytics installation:

Step 1: In your WordPress dashboard, hover over Plugins on the left and click Add New.

Step 2: Search for “HubSpot tracking code.”

Step 3: Click “Install Now.”

Step 4: Click “Activate Plugin.”

Step 5: In the WordPress dashboard, go to Settings and click “HubSpot Settings.”

Step 6: Enter your HubSpot Hub ID and save.

Why should you integrate Hubspot with WordPress?

The Hubspot Analytics Dashboard contains information from content to reports and gives a quick view of how different contacts and personas are converting from various marketing efforts and campaigns. It helps you analyze marketing performance which helps businesses determine how their content is helping audiences engage with your site.
HubSpot Marketing Dashboard

HubSpot Marketing Dashboard

Hubspot can Measure your blog content

The first of many helpful tools for measuring your content is the blogging section. Hubspot gives its users the ability to create blog posts from blueprints, view overall performance statistics, comments, and more. The blog page provides an overview of recent data from your blog as well as the ability to publish, schedule, and view comments, topics, and authors. The platform also helps users integrate their content efforts by automatically scheduling a post to Twitter and Facebook immediately after publishing a blog post to help teams create an integrated marketing campaign.

Hubspot for SEO

HubSpot analytics also extracts search engine optimization (SEO) data from each page on your site. To the left of the page name and URL, you’ll see an icon which represent the page’s SEO level. Green is good. To see suggested SEO improvements for the yellow and red icons, click on the page title.

Hubspot has several features to help teams with SEO. Within the reports tab is the ability to view sources for traffic to your site. Page performance, keywords, and competitors also have several in-depth features to derive actionable data from improving your SEO strategy.

Hubspot for Social Media

Another core component of the Hubspot platform is Social Media. Companies can input them social media accounts and more easily view and develop meaningful relationships through Twitter, Facebook, and LinkedIn. There are several tabs within the social section of Hubspot. The first of which is the Inbox which gives you access to social media monitoring, publishing, and scheduled posts. Hubspot even offers a URL builder to keep track of which tweets are leading to conversions to your site.

Hubspot lets you Track and Manage

Hubspot not only offers users a platform to help them keep track of their content but can also manage leads that come in. It has  contact’s section to view prospects, lists, workflows, and forms. These basic CRM features that integrate with the Hubspot platform are helpful to users because they not only have a contact’s information from filling out a form but most likely they can see when and where they interacted with your website. In order to pull in some of the contacts previously mentioned, Hubspot has several helpful tools for creating landing pages. A dedicated landing page section helps users create landing pages from a variety of templates. A file manager and design manager can help teams better customize their landing pages.

Hubspot Develops marketing automation campaigns

Hubspot has a strong email dashboard that helps users develop marketing automation campaigns. Users can view statistics on email performance such as emails sent, delivery rate, open rate, and click rate. This data can help users determine which methods are most effective at targeting customers. Hubspot gives you the ability to view all emails, sent, scheduled, and drafts in a similar way to most popular email clients. Beneath more tools, users can build templates, and manage files, calls to action, as well as workflows.

Christine

Christine

Author at onlineshouter
Christine writes for people who seek for knowledge about SEO, blogging, online marketing, gadgets and web apps.
Christine

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