How to Optimize Google Adsense Revenue from your WordPress Blog
Do you want to increase your Google AdSense revenue? AdSense is one of the top advertisement programs for monetization. When it comes to using AdSense, it can not be said that traffic is directly proportional to income. Other factors like ad placement, ad type, traffic source and most important, AdSense CPC affect your income. In this article, we will share tips on how you can boost your AdSense revenue.
How does Google AdSense Work?
Google AdSense is an advertising network that allows bloggers and website owners an opportunity to earn money by showing text, image, video, and other interactive advertisement on their websites. These ads are targeted by site content and audience.
AdSense ads are cost-per-click (CPC) meaning you get paid for every time an ad is clicked on your website. The amount you receive per click varies based on ad content and user’s demographic.
So you can receive 10 clicks on your ads where one click may be worth $5 while others are only work $0.50 each.
It all depends on your user demographic and site content. For example traffic from tier-1 countries (U.S, U.K, Australia, and Canada) usually get a much higher CPC vs traffic from tier-3 countries.
Factors that impact your overall AdSense revenue:
- Ad Size
- Ad Placement
- Quality of Traffic
Adsense Ad Size
Since we know that Adsense revenue depends on how your users interact with ads on your website, strategic placement of ads is crucial for increasing your Adsense revenue.
The AdSense sizes that work best are:
- 336 x 280
- 300 x 250
- 728 x 90
- 160 x 600
Notice that these are fairly large ads thus are more prominent by default. The areas where you would generally place them also have to be prominent.
The ideal ad placements are your site header, above content, in-between content, and after post content.
Sidebar ads rarely have a good click through rate (CTR) thus we tend to avoid them altogether.
The general rule of thumb is that you should place at least one ad unit above the fold of your website. Above the fold is the area visible to users when they land on your website without scrolling.
There are few AdSense placement that you absolutely want to avoid at all cost because it can result in your account getting terminated.
Floating Scrolling Ads – Some publishers use floating sidebar widgets or floating footer bars to display ads that scroll with users. We’ve seen people getting their AdSense account banned for doing this, so we recommend against using this placement.
Popup Ads – We have also seen folks displaying their AdSense ads inside a lightbox popup. This is also against AdSense policies, and you should avoid this placement.
Ads above pagination – One of the best places to generate accidental clicks is above pagination. We received a warning from Google about this and made a quick change to prevent getting our account suspended.
NOTE: DO NOT click on your own ads. Because that’s a sure-fire way to get your Google account banned.
So let’s take a look at the best Google AdSense plugins for WordPress that can help you increase your AdSense revenue.
Managing and Inserting Adsense Ads in WordPress
The best way to manage ads in WordPress is by using an ad management plugin. These plugins allow you to insert and manage your ads from one spot without writing any code.
Here are some WordPress plugins to optimize your AdSense placements.
Insert Post Ads
As the name suggests, Insert Post Ads is a free plugin that allows you to easily insert ads inside your WordPress blog posts.
The plugin allows you to place your ads in between your paragraphs which can significantly boost your revenue.
It is very easy to use and does not require any complicated settings. Simply create a new ad unit and paste the Adsense ad code. Select where you want the ad to appear, e.g. after paragraph 1 and publish the ad unit. That’s all, the plugin will automatically start displaying the ad in your posts.
OIO Publisher is another ad management tool available for WordPress. It is simple to use and provides you an easier way to manage and insert AdSense ads into your WordPress site. You can create Ad zones for different ad units and use buttons and widgets to insert ads on your site. OIO Publisher also offers stats on how your ad units are doing.
These plugins work with all WordPress themes, and we highly recommend that you use them for your ad placements. If you’re about to start a new website, then consider using some of the AdSense optimized WordPress themes.
Adsanity is a premium WordPress plugin to properly manage ads on your WordPress site. It works with all advertising platforms including Google AdSense. You can easily create and insert ads on your WordPress site and manage all your ad units from your WordPress admin area.
You can create ad groups and display ads on rotating basis. You can also display ads using drag and drop WordPress widgets.
Adsense ads perform best when your traffic is from search engines.Also, interest-based ads might not perform as well if you are getting more direct traffic. Many people complain about low CPC and low Adsense income despite leaving millions of impressions per month. This is mostly due to CPC and traffic sources. Start targeting traffic from countries like the U.S.A and the U.K, and you will end up getting high CPC.
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