Maximum Allowed Google AdSense Ads on your WordPress Blog

One of the most common questions bloggers ask is about the maximum number of AdSense ads that can be placed on a page. We all know that AdSense is the best contextual, high-paying ad network and in the past there have been restrictions for the number of allowed AdSense ads on a single page.

It was 3 ads for content units and 3 ads for link units. (Some premium partners were allowed to serve up to 6 ad units)

Ad Viewability

Recently in August 2016 Google updated this policy

You can now place an unlimited amount of AdSense ads on a page following the recommendation. This means that all ads on your site, no matter if they are based on AdSense or not, are taken into account for the maximum number of allowed ads on a single page.

There is no longer a strict number of ads limitation. It’s more important that you have no more ads on your site than visible content.

But AdSense has very strictly enforced program policies. If they find that a website is in violation of their TOS, they will permanently disable the offending account.

It is very important to follow AdSense’s quality and program guidelines in order to avoid having your AdSense account banned.

Types of Google Ads

Google AdSense offers different types of ads and most are categorized in the following formats:

  • AdSense Content Unit
  • AdSense Link Unit
  • AdSense For Search

(AdSense used to offer AdSense video units as well, but they ultimately retired this option.)

AdSense Content Units

Earlier, AdSense had a maximum limit of 3 ad units (while “premium partners” enjoyed serving up to 6 ad units).

In August 2016, AdSense lifted the ad unit limit for every site.

  • You can now place an unlimited amount of AdSense ads on a page.

However, advertising and other paid promotional material added to your pages should not exceed your content.

In other words:

  • You also need to maintain the quality of your site.

AdSense Content Units are available in following sizes:

  • 728*90
  • 468*60
  • 234*60
  • 125*125
  • 120*600
  • 160*600
  • 180*150
  • 120*240
  • 200*200
  • 250*250
  • 300*250
  • 336*280

Here, 336280 and 160600 are found to be the most effective.

You can also use ads from multiple publisher IDs.

Adsense link units

AdSense Link Units perform really well when blended with your theme and placed above the fold.

Again, you can place unlimited Link Units as long as the ads are not exceeding the content.

You can find the various sizes for AdSense Link Units here.

Adsense for search

For a big website, AdSense For Search units perform really well. They can be displayed within a blog or on Google page.

Adding AdSense ads on a page

As mentioned above, Google has lifted the limit restrictions. As long as your ads do not exceed your content, there is no upper limit on the number of ads on a single page.

It’s important to note that while picking the number of ads, you should think about the short posts on your blog. If you decide to place more than 5-6 ad units, and you are placing them sitewide using a plugin, you might be spamming your own short posts with a large number of ads.

AdSense has explicitly mentioned:

  • “We may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”  

It is always suggested to keep less than 5 ads per page.

But you should identify your own limit according to your blog’s layout.

You never know exactly how ads can perform. Sometimes lower number ad units perform better than more ad units. Sometimes Placing ads above the fold yields better results or maybe a combination of image + text ads perform better.

There are many different options available for the placement of ads, but using a minimum amount of ad units or utilizing adverts only at the bottom or on the sidebar is preferable.


sarah ali

sarah ali

Sarah is a passionate writer and blogger. As an early adopter, she enjoys trying out new social media and Internet tools along with WordPress plugins and Web apps.
sarah ali

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