How to Choose Key Phrases for Video Titles for SEO
Say you know your topic and you are ready to create some videos, you still need to know what specific key phrases you should use in the video title, description and other text elements of the video.
There is an important distinction between a topic and a key phrase. A topic is your subject whereas a key phrase that you thinks users will use to find videos on a particular topic. A topic is very general, but a key phrase requires a little bit look inside the audience’s heads because you need to anticipate exactly how they are going to search for their answer to their question. To understand that, you need to understand the words they commonly use. It’s tricky, but there are some great keyword tools out there that can help.
You can use the data that various video hosting services offer. You can use Display Planner’s AdWords for video keyword suggestion. There are also a lot of non-video sites like Wordtracker and SEMrush for key phrase search.
Few critical rules to keep in mind while selecting your key phrase
Choose only one key phrase
Choose one or two at most because you don’t have much room to optimize the description of your video. It’s going to be short about 60-80 characters. So focus on one phrase, if you have two phrases that overlap then you can consider two.
Use the audience’s language
Even if you think you audience is using the wrong key phrase you need to optimize for the phrase that they are going to use. You can always steer them to the right direction later on. But you have to get them to find you first.
Don’t worry about competition
At least, don’t worry about competition as much as you might in conventional SEO. Since there are so many factors involved in the video rankings you have a better chance of ranking among really tough competitors in video SEO than you would in normal SEO. Obviously, you should pick the easier phrase if its good but remember you always have a shot at the top ranking. You can actually look at competitor videos and use the keyword tool to extract the best keywords from those videos.
It’s important to have a descriptive title. Don’t just go for titles like Awsome! Amazing! or Must Watch! This one seems like a no-brainer, but it’s likely the most common mistake that you see on YouTube. It’s understandable that the users who upload these videos are excited about them, but it’s important to remember that most people will have no idea what this video is about aside from what they see in the title, a brief description, and if you’re lucky a thumbnail image. Use the title to quickly summarize what the video is about. Instead of AWESOME! try Awesome Blogging Tips!
Title character count
You have around 100 characters in the field for your title in YouTube, but when it shows up in searches, people will only see the first 50-60 characters. 50 Characters will be seen when viewing your video result in Google universal search, 60 in regular Google search, and 55 characters in YouTube search. You’ll need to work with your title until you’ve got something that works but you’ll want to show the most important and compelling piece within the first 50 characters.
If you’re going primarily for SEO, keep your main keywords/phrases towards the start of the title.
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