How to choose a WordPress theme
New WordPress themes are launched every day and the number of options show no signs of slowing down. How to choose a WordPress theme from a nearly unlimited pool of WordPress themes?
It’s a common practice for web developers to purchase WordPress themes from marketplace sites like Themeforest. The problem with being so versatile is the number of options that come along with the system which can be overwhelming.
Choosing a theme is an important choice in the way in which people will first make judgments about your site even though it has nothing to do with content. You need to choose a theme that represents your subject of matter.
So let’s explore on how you can choose a WordPress theme that is right for your industry and your blog.
Select a theme relevant to your content
- You should pick a theme that relates to your niche, industry or business.
- Choose a theme that is very generic and add a logo that matches.
Keep your theme simple
- Don’t go for themes with complex features, they might not best for functionality
- Get a custom theme for assuring the functionality you want
- Avoid fancy work instead go for simple designs because they are easier to modify and are compatible with most browsers.
Make a list
- Write up a checklist of features your website will require.
- List the plugins required to provide features and functionality
Search Engine Optimization (SEO)
- When choosing a theme, look for “SEO optimized” or “SEO ready” in the theme description.
- Install MozBar or SEO Site Tools for the Chrome browser to run some quick SEO checks on a theme you choose.
Visit the most popular theme marketplace
- Go for Themeforest which is the biggest marketplace for WordPress themes.
- A reputable marketplace can offer you a good level of protection and assurance.
- Always go for mobile-friendly themes that are responsive on mobiles and tablets.
- Run the theme demo through Google’s new mobile-friendliness tool to check responsiveness.
- Play around with the administration panel of the theme demo to make sure it’s customizable.
- A customization dashboard saves you from making direct changes to style sheets.
- Focus on the loading speed of the theme.
- Avoid heavy feature and bloated themes.
- A good loading speed improves search engine rankings, conversion rates and revenue.
- You can do a speed test at Pingdom Website Speed Test to check the loading time and how many HTTP requests are made.
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