Facebook Ads Best Practices for Beginners
Since the invention of the internet, people have been able to access everything that comes in their mind, from searching an answer to a burning question or to simply communicate with their friends and loved ones. This has also provided advertisers with a larger opportunity to advertise their product to a lot more people. One of the most popular internet pages nowadays is Facebook with around two billion users.
Facebook is a good place for businesses to advertise their product, especially by using pay-per-click advertising. This advertising method provides the opportunity to put an advertisement on an internet page and, when consumers click on the advertisement, they are directed to the company’s website. It is called “pay-per-click” because Facebook receives a certain sum of money from the advertisers per every click on the advertisement. To know more about how to correctly make these pay-per-click advertisements, it is advised to turn to a pay-per-click marketing firm. Still not sure if Facebook advertising is right for you? Here are some other reasons why companies should choose Facebook as the place where to put their advertisements.
Why advertise on Facebook?
Facebook has grown over the years to become a social media giant. It is used by people with different social statuses, nationalities, various ages, interest and there is no geographical restriction. That is why companies can choose their target audience based on the information provided in users’ profiles.
When advertising on Facebook, it is best to know the objectives of the advertisement in order to achieve the best results. The company has to know if it wants to sell their product or if they want to spreads awareness of what the company is and what services do they provide because it will cost them money to put the ad on Facebook. If the company is new, its goals could be to get discovered and that is why a huge platform like Facebook is the best place to do it.
It is understandable that companies want to show their advertisement as much as possible, but that could be damaging to the company and creates the opposite effect. Ad rotation is needed in order for the advertisements not to get annoying. People hate to see the same ad over and over again and if that happens, then the cost per click could change and, also, like and comment rate could change.
How to create an ad on Facebook?
There are several steps that need to be taken in order to post and advertisement on Facebook. One thing that will help the company is to create a Facebook Page for the company. That way if customers are interested in the product or company, they could find it not only by clicking on the advertisement. In this page, the company has to provide information about itself and what can they provide to the customer.
Then the company has to create their advertisement goals. To do this, it is advisable to use the S.M.A.R.T. goals technique. This acronym stands for – specific, measurable, attainable/achievable, relevant, and time-bound. The technique can help form the best possible goal that could be achieved by placing the advertisement on Facebook.
As established before, and the objective is necessary for the ad to be successful. The company has to decide what they want to promote. It could be an event, a product or just to advertise their web page. The company has to explore what exactly people may want and how could they appeal to the public. They could also build loyalty by spreading awareness and gaining more customers.
After these three steps, the next is to figure out who is the target audience of the company. Facebook provides the opportunity to choose people from a certain location, age, gender and other demographics. Facebook also provides the opportunity to show ads to people who already know the company, giving them the possibility to share it to their friends or just see what the new offers from the company are.
Next thing that needs to be considered is the budget for the ad. There are two options; the company can choose a daily budget or lifetime budget. Daily budget means that there is a certain amount of money that is going to be spent daily on the advertisement. But lifetime budget means that there is a certain amount of money that the company is willing to spend on the advertisement and it is a one-time payment.
One of the most important things is to decide how the ad is going to look. It has to be decided what the most suitable thing for the ad is; it could be a video, slideshow, a picture. The company has to choose the text that will be included and it all has to be eye-catching and interesting enough to get customers’ attention. The ad’s placement needs to be chosen. It can be put in users’ News Feed, on the right column, or on mobile News Feed. Not only the design of the ad is an import, but that you should include the most important message in the Facebook limitations. If you decide to use images, there cannot be more than five of them; headline text can only consist of 25 characters. There is also a text that can be added in the post, and that can consist of 90 characters. That is why the message should be clear and interesting for the consumer.
Next step is to confirm the ad and place the order for it. After this, the advertisement will be reviewed by Facebook to make sure that it is suitable for their web page. Facebook will send the answer to your email.
Once the ad has been approved, the company can get a report on what is the ads success. This report can be accessed on Facebook, where the data of the last 30 days can be seen.
All in all, it is not easy to create an advertisement. It takes time, patience and creativity to make an ad that will promote your product or your services. It is up to you on what the contents of the advertisement should be, but it is easier if you hire a pay-per-click consultant to help you create the best Facebook ad for your company’s needs.