Web 2.0 sites emphasize user-generated content, usability, and interoperability. So the question is do Web 2.0 sites benefit SEO through contextual backlinking? Well, yes it does. One of the ways to create backlinks to your blog or website is setting up web 2.0 sites.
Do Web 2.0 sites benefit SEO through contextual backlinking
The best web 2.0 sites include:
Web 2.0 sites give you free space to publish your content. All you need to do is sign up for a free account.They’re also user friendly and easy to navigate so adding your content, publishing articles, images and videos is pretty straightforward. Some web 2.0 sites also have advertising platforms so you can earn some extra money from their ad revenue-sharing programs.
These are the kind of backlinks that are considered the most powerful type of backlinks
because they are embedded within the text of an article, compared to back links that appear on the side widget or footer.
Another advantage of web 2.0 sites is that they are authority websites with an established High Page Rank so it’s not uncommon to see content from theses sites appearing on the first page of the search engine rankings.
Disadvantages of web 2.0 sites is that most backlinks from web 2.0 sites are “no follow” so the high page rank of the site does not get passed onto your backlink.
However some web 2.0 sites have “do follow links” such as Weebly.
These sites are still controlled by their owners so your free account is not always guaranteed to be online and can be deleted.
Despite the limitations, web 2.0 sites can be used to build a large number of contextual backlinks and the “No follow” backlinks lend a natural look to your backlink profile.
Web 2.0 submission for SEO
You can submit your article directly and get it published on the web 2.0 website like WordPress and mostly these websites won’t have strict moderation. You need to make sure that you submit quality and unique posts.
One thing you must keep in mind is that the domain authority is very good for the web 2.0 website, but the page authority may be less. If you consistently update quality posts users will come over your web 2.0 website which will improve your SEO and ranking in search engines.
You can build your brand for your website and get backlinks, but you gotta be sure that you don’t do it solely for backlinks. Most of these websites do not get web traffic directly to the web pages you built so you have to promote your web 2.0 page/blog on social communities and the user will come to your site only if your content is valuable.
Christine writes for people who seek for knowledge about SEO, blogging, online marketing, gadgets and web apps.
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