How your Web Server Affects your Website Visibility in Google

While content and links can affect your site’s visibility in search engines like Google, your web server can also play a big role on how search engines view your website. The key here is to make sure you are serving up pages fast and reliably. Remember a search engine is trying to give its users the best experience possible. Sending

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Title Tags: An important SEO Element from the Google Perspective

The title tag is perhaps the single most important component on a web page from an SEO perspective. The title tag is intended to describe the content of the page. If search engines find keywords in the title tags, it’s reasonable to assume that they are important. The title tag generally appears at the top of the pages of the

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Why Google recommends the use of Canonical URLs for SEO

It’s important to know how a search engine works and tries to find and index all the pages on the internet. They rely on unique URL as pointers to each piece of content. Well, there should be a single unique URL for each page on the internet. Often our web pages can introduce slightly varied URLs for the same piece

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SEO fundamentals: How do search engines work?

Search is the gateway to about everything we do online. With the explosion of mobile devices and tablets, we are no longer limited by where we search. The real question is will search engines find you in the search results? Search engine optimization Search engine optimization or SEO is the process of making improvements on and off your website to

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Video SEO : Factors that affect your Video Rankings

Business and marketers have huge opportunities with video SEO because of the way how search engines blend videos into their rankings. There are a lot of SEO myths of how to popularize your videos. So before you think about how to get a video ranking, you need to understand why this is so important. Importance of video SEO Video SEO

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SEO strategies that will make your E-commerce a success

The trends in SEO are changing for the E-commerce business that impact your E-commerce rankings. As we know that SEO has become an integral part of your Digital Marketing strategy, it’s important to stay informed with the Google trends. How SEO affects purchasing process? If your background is in product marketing or product development, you are probably aware of the buying process.

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Is Negative SEO a threat to your website?

In the past recent years Google has got better in accessing the quality of backlinks and tries to design algorithms that are robust and that are resistant to negative SEO techniques and disavow links. Negative SEO has a bad impact on both small and large websites. Many large brands have dropped in the Google rankings, and it is mostly due to negative

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Avoid SEO Mistakes During Website Redesigning

For various reasons we sometimes want to change the website structure. Although intention behind this may be to make your website more SEO friendly and attract more customers, in reality, it may damage the existing reputation of your website and perform very bad at the SEO front. It is very common that SEO traffic drops AFTER one redesigns the website

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Can Schema Markup improve SEO?

Schema markup is one of the latest evolutions in SEO. Schema is a set of codes that webmasters add to their websites to markup web pages for the major search engines. Schema markup is no different from meta tags or rich snippets, the only element that makes it different is it’s association with search engines Bing, Google and Yahoo.   Schema

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Do Web 2.0 sites benefit SEO through contextual backlinking?

Web 2.0 sites emphasize user-generated content, usability, and interoperability. So the question is do Web 2.0 sites benefit SEO through contextual backlinking? Well, yes it does. One of the ways to create backlinks to your blog or website is setting up web 2.0 sites. The best web 2.0 sites include: WordPress Blogger Typepad Hubpages Squidoo LiveJournal WikiSpaces Wetpaint Web 2.0 sites give you

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