How to Avoid Duplicate Content with the Right WordPress URL settings

You need to make sure that the URL settings in the WordPress site are set properly and working properly because if it’s not, there is a potential for duplicate content problems on your WordPress site which as you may or may not know can incur the wrath of a Google Penalty because they don’t like duplicate content.

What is Duplicate Content?

Duplicate Content means same content but can be accessed by two URLs. This could be within your blog or could be on some copy-paste blog. For example, on a poorly optimized WordPress blog, a post can be accessed by:

  • http://www.onlineshouter.com/SEO-optimization
  • http://www.onlineshouter.com/SEO-optimization
  • http://www.onlineshouter.com/tag/SEO
  • http://www.onlineshouter.com/tag/SEO
  • http://www.onlineshouter.com/category/SEO
  • http://www.onlineshouter.com/Category/SEO

You can clearly see; unknowingly you created six copies of your content and Google will get confused on which link they should show it. Precisely they will pick anyone of them and rest will be hidden from Google search. At the same time, this will be an issue as Google will slowly start penalizing your blog for lots of duplicate content.Some common parts which search engine bots should not index are Tags, Categories, Author, Archive and Search.

Check your WordPress Settings

Inside the WordPress settings hover over Settings and then click on General . Right in the middle of the page, you will see the WordPress address URL and the site address URL.
URL settings

URL settings

Here you need to make sure that both are the same. Also, make sure either they have www. in front of them or they don’t. It’s a really a matter of preference which one you choose. After saving changes you have to sign into your site again. The two versions of your site URL will look like this:
http://www.onlineshouter.com
http://onlineshouter.com
If you choose the non-www version of site URL and type it in the address bar, it will automatically redirect you to the www version of the site. What happens is there are a lot of sites that actually don’t redirect. In that case, if you go to the www version and non-www version then both will load their pages with that difference in their address bar. For Google, it means that there are two different versions of that page incurring duplicate content in your website which is not what you want.
So basically, your WordPress address URL and site address URL should be identical. You want to make sure you have good WordPress SEO and that good SEO involves making sure you have no duplicate content on your website.

Christine

Christine

Author at onlineshouter
Christine writes for people who seek for knowledge about SEO, blogging, online marketing, gadgets and web apps.
Christine

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