AdSense Earnings Drop – Are You Ready Enough for a Responsive Website?

As an AdSense user, you may be seeing the mobile friendliness notification on your AdSense console (starting April 21, 2015) and as a result you might plan to go for a responsive website.

Before you go for a complete makeover and convert your desktop website to responsive (mobile friendly) version, you may want to read my personal experience (website: Lofoya.com) first .

Related: How I fixed drop in my AdSense revenue

AdSense Earnings Drop – are you ready enough for a responsive website?

Since couple of weeks from now (August, 2015) after Google started showing warning on the AdSense account interface about mobile friendliness of a website (notification reads, “Your site’s mobile-friendliness is now considered as a Google Search ranking signal“). As a result I focused my full attention to making my website mobile friendly (you can test your site’s mobile friendliness at Google: Mobile friendliness test tool). I redesigned the whole website from scratch so as to adhere with the mobile friendly definitions of Google (Here is the Old Lofoya Website and New Mobile Friendly Lofoya website).

Trust me it takes way more time and effort than it is thought of, so you may want to know in advance the pros and cons of making a responsive website.

All the effort was put forth by me thinking it’s worthwhile since Google was asking for it. And  after moving to a new responsive website, I was expecting some boost in the Adsense earnings, but to my surprise even when overall traffic for the website increased, AdSense earnings dropped to more than half. Yes you read it right, instead of increasing my Adsense Earnings dropped drastically.

Sudden Drop in Adsense Earnings

Sudden Drop in Adsense Earnings

Google itself took note of it and warned me about the sharp decline. But for me damage was already done since I had no option of reverting back to the old desktop only version of the website. Sigh!

Google Notifying About Drop in Adsense Earninggs

Google Notifying About Drop in Adsense Earninggs

Sad with the result I headed to AdSense official forum and found out that others were facing the same issue, with no solution to the problem. This all appeared really scary and there seemed to be no way out. I figured that making website responsive and putting responsive ad units wasn’t the smart move. After few Google searches it became clear that responsive ad units provide low earnings and thus revenue generated is FAR less compared to non-responsive ad units. Here is what Google says about these responsive units (giving warning in a subtle way about earnings drop).

Google's Message Regarding AdSense Revenue.

Google’s Message Regarding AdSense Revenue.

Fortunately I could figure out a way out and was able to restore the AdSense earnings after going for a responsive website. Although it’s close to normal it’s still not what I used to get earlier, from the desktop version of the website. It’s improving fast and I’ll keep you guys updated about the future events.

Disclaimer: I run a website www.lofoya.com and experience shared are from the website only.

Deepak Pal
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Deepak Pal

Owner at Lofoya.com
Deepak is a web enthusiast who loves to write on technology related topics. He runs two educational platforms, Lofoya and GyanPal dedicated to the promotion of FREE EDUCATION.
Deepak Pal
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