Add Sticky Floating Sidebar Widget in WordPress for High Click Through
A good high click through rate depends on you how you structure your page content which includes ads, widgets and text. Adding floating elements on your WordPress site makes it user friendly and as you scroll it tends to have a higher click through and conversion rate compared to static objects.
Floating elements that stick to your screen and allow you to have bits of content sitting side by side, rather than one below the other (much like you can do with table columns, but better!). This allows you to do cool stuff like text columns and advanced positioning of your page elements. These are good for an email opt-in forms or even product promotion.
This is why many websites make use of floating elements throughout their website.
In this article, let us see how to add a sticky floating sidebar widget in WordPress, so you can make your email newsletter stand out even more.
The first thing to do is to install and activate the Q2W3 Fixed Widget (Sticky Widget) plugin. Sticky Widget plugin fixes positioning of the selected widgets and enables you to get rid of that big blank space on the sidebar of your blog when visitors scroll down.
Enable “Fixed widget” option in the widget settings and it will be always in sight when a page is scrolled down or up. There is no problem to “Fix” or “Stick” more than one widget even located in different sidebars!
After activating the plugin, go to Appearance » Widgets and click on the widget that you want to make sticky. The plugin adds a Fixed Widget option in all of your widgets. Check the Fixed widget box and save changes. Go to your live site and scroll down. Your fixed widget will now be a sticky floating widget.
Sticky Widget plugin comes with options to configure the positioning of the fixed widgets. Go to Appearance » Fixed Widget Options to configure the plugin. On this page, you can set the margins, add your own HTML IDs and even disable the fixed widgets on phone and tablets.
Why are sticky floating sidebar widgets useful?
- Sticky floating sidebar widgets can be used to boost sign-ups, showcase content, and increase overall user loyalty.
- The plugin can be used to display your popular/recent posts to decrease the bounce rate of your site
- Using this widget, you can put a sticky footer bar, a sticky top navigation, and a sidebar widget.
- It can be used to display your E-mail subscription form and increase your E-mail subscribers.
- You can have multiple fixed widgets in a sidebar.
- Get more clicks to your affiliate ad from your sidebar.
- Get more clicks to your CPC ads.
NOTE: Using too many widgets could easily get annoying and can have an adverse affect too. Keep a balance in your design, so you don’t frustrate your users.
This plugin isn’t perfect and some plugins might cause it to not work or it might cause some plugins not to work. The plugin also has some issues with certain themes.
There’s also a huge bug on mobile. Sometimes the floating widget will hover above the main content area. In order to fix this, a “dynamic widgets” plugin is required that allows widgets to be displayed to only mobile and/or only desktop viewers.
But when it does work, this plugin works great! Something every WordPress developer should know about.
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