7 Link Building Strategies for Your Online Business
Keeping internet traffic steadily flowing through your website can be a daunting task. To help you maximize your efforts, I’ve compiled a list of the best strategies to keep people coming to your site including tips on content, resources, and topics.
Guest blogging is a great way to direct fresh traffic toward your website. Writing blogs that appear on websites besides your own is a win-win for your site and the one where you’re featured. Allow readers and other industry players to follow your voice across the web, increasing web traffic along the way.
Useful Resource Page Links
The foundation of link building strategy is quality content. Don’t be afraid to link to useful resources around the internet to help establish your context. Offering more quality content through resource page links helps establish your brand as a provider of good information.
Search Engine Optimization
Learn the basics about what sorts of words and phrases search engines like Google value. A little bit of SEO strategy can bring lots of organic traffic to your site. If you pepper keywords naturally throughout your posts, it’ll boost the value of your page and push it toward the top of the search results. Anchor some of your keywords with links to keep users circulating around your site. Coalition Technologies, an SEO and web design agency, uses a measured algorithm of keyword strategies to maximize traffic without clogging the text.
Celebrate the Work of Others
No matter what industry you’re in, there’s value to the maxim that we’re all in this together. Good writers can point to other writers who have inspired them and good businesses can point to other businesses and mentors who have influenced them positively.
Thinking of building your business as a competition against all other similar businesses can get you off on the wrong foot. Rather than trying to ignore or bring down other businesses in your industry, try celebrating good work when you see it, sharing links to valuable resources of competitors. Customers may be drawn to your show of goodwill and dedication to excellence in the field. Remember, your focus is on delivering quality content and products, not just overcoming other, competing businesses in your industry.
Join Groups and Forums
Use the available social networks to your advantage. Use LinkedIn, Facebook, and Google+ to join the conversation and establish your brand to a wider audience. The point of these forums is to join into others’ public discussions. Treat it like a real conversation, with questions and answers, rather than just promoting your content and brand.
Participate in Q&A
The foundation of good customer relations is the ongoing conversation between customer and business. FAQs and Q&A sites like Quora can be a powerful way to attract traffic and establish yourself as a force in the industry. Everyone has questions and your job is to understand these questions, predict them, and know how to answer them.
Get to Know and Interview the Big Players
Find the most influential people in your industry and interview them. Post the results of the interview on your site to help attract traffic and further establish your site as a destination for quality content and respected voices.
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