5 Factors That Can Cause Your Local Search Engine Ranking to Drop

No matter what type of content you are trying to promote online, the most important factor is that you are garnering traffic. One of the most effective ways to bring traffic to your online content is to maintain a high search engine ranking. If your search engine rankings begin to drop, you’ll be affected by a change in your site’s traffic.

There are many factors that could affect your search engine ranking; some are more impactful than others. Once you understand what caused your rankings to drop, you can then determine what steps to take in order to begin recovery.

Search engine ranking - Google Search

Search engine ranking

Links

Making sure your internal links and backlinks are working properly is essential to how your content sits in search engine rankings. Acquiring authoritative backlinks, which may be included in many SEO packages from companies, is especially important to the success of your online content. Links pointing to your content will help distinguish the validity and significance of your site. It is important that all of your site’s backlinks are not only working properly, but are also up-to-date with your website’s information.

Over time, it is easy to accumulate links that no longer work due to sites dying or moving, or pages being taken down. There are many tools that you can find online that are aimed at identifying broken or outdated links. Always ensure that you are not adding, removing, or losing too many links at a time, which may cause some search engines to grow suspicious and drop your content in ranking.

Site Errors

If your content pages have technical errors, your rankings will take a knock. Page errors will lead search engines to believe that your content may not be as relevant as other pages (that are setup and working correctly). If your content is taking too long to load or worse, not loading at all, you will want to run a diagnostic of the page immediately in order to carry out the correct fixes on the page.

Improving your page’s speed and fixing any robot.txt errors or server errors will help you begin your climb back to the top of the ranks. Routinely updating (and even redesigning) your entire website is a way to consistently address any potential new errors that Google may be focusing on.

Keyword Stuffing

If you try to trick the system by turning to keyword stuffing, your site will definitely end up suffering. Many search engine sites like Google will not be fooled by your overuse of certain keywords. In fact, instead of increasing your search engine ranking, keyword stuffing will cause you to plummet due to one of Google’s major algorithmic updates, Panda. Overall, using irrelevant keywords not only hurts you in search engine rankings, but will also lead to users becoming less likely to read your content and sites less likely to link to you. It’s a lose-lose situation.

Competitors

There is a chance you may have dropped in rankings because your competitors are simply outperforming you. Make sure you keep track of how competitors in your market are performing. Always make sure you are trying to be as innovative and as informative as possible with your content. You and your competitors are, after all, gunning for the same targeted viewership.

A major way to make sure your content is always at its best is by getting the help of an organic SEO company to help optimize your website’s pages and content to give you higher search engine rankings.

Not Sharing

If your search engine rankings are low, you can encourage increased views by sharing your content on social media platforms such as Facebook, Twitter, Instagram and LinkedIn. Sharing your content in exciting, bite-size snippets will encourage the user to head back to your website resulting in increased site traffic and a wider audience.

When it comes to search engine rankings, the truth is that your content will never be completely perfect. That does not mean that you cannot prevent your content from dropping in rankings — you can. To ensure that your content is constantly performing at an optimal level, make sure that you consistently avoid pitfalls such as the ones listed above in order to stay on the good side of search engines.

James Reynolds

James Reynolds is the founder of Veravo which consists of two search engine marketing agencies; SEO Sherpa and Click Jam . He is also the host of the Traffic Jam Podcast. Reynolds is fanatical about all things search, social and content on the web. Visit his blog at SEOsherpa.com and talk to him on Twitter at @FollowJames. Reynolds, a contributor to several leading publications, mentors startup companies in his free time to positively contribute to the entrepreneurial ecosystem.

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