10 Latest SEO trends that will affect your blog traffic 2018
Clueless about the latest SEO trends? In 90’s getting on the first page of Google just required a few simple skills which was writing an article, optimizing keywords for SEO and getting a bunch of backlinks. With changes in technology and user behaviour Google has also made a lot of changes to how they rank different websites in their search engine.
Ensuring your web pages and all your digital assets are optimized to improve performance in search engines and provide a great experience to people.
But we all know this.
So what’s trending?
Let’s walk through the 10 latest SEO trends that will affect your blog traffic
1. Use of mobile for accessing websites
Mobile usage is growing faster than a lot of brands can keep up with. Successful brands will prioritize mobile usability from 2015 onwards.
Google is placing a lot of importance to mobile devices. Over 50 percent of the people are using smart phones and a significant number of people are using ipads and android tablets. More people then ever are browsing the internet on mobile devices with the smart phone revolution. From 201 onwards mobile will overtake desktop computer searches. It is crucial that your website appears and functions as well for mobile users as desktop users. Responsive design, fast load speed and ease of navigation are essential for mobile SEO.
So make sure mobile friendliness is a part of your plan for your website design.
2. Importance of long tail search traffic
If haven’t already made long tail keywords a part of your SEO strategy, you should start focussing on them on. Google’s algorithm is getting and more sophisticated at understanding search queries consisting of long tail-phrases. Optimizing for long tail-searches will give you an advantage.
3. Engagement on your blog
Google Analytics already measure user engagement metrics such as bounce rate and time users spend on your website. The behaviour of your users combined with the number of social shares your content gets and the amount of traffic coming to your website tell Google about the quality of your website and content.
4. Google Updates
Google has added another layer RankBrain to their already complicated ranking algorithm based on artificial intelligence to improve Google search queries.
Google will continue aggressively targeting spam.
Updates like Penguin, Panda and others mean brands must stay alert to maintain visibility in search results.
Major algorithms are being and rolling out more frequently and continuously, as Google scrutinizes website quality factors like never before in an effort to provide the most relevant search results to it’s users.
5. Link Profile
Your link profile has become important. Protect your blog from bad links as Google imposes the Penguin penalty on websites containing bad links which means getting kicked off from the first page of results.
Build out key customer profiles, define and track metrics that matter and look for connected products to inform search strategy.
Branding is crucial. Make brand awareness and branding core strategies.
Brands that make deeper connection with consumers will see big benefits now and for years to come. Customize your plans and strategies to expand you online presence and increase the attractiveness of your brand.
Your users and potential customers want to receive content (image, text or video) that they feel is personalized and tailored to their needs.
Customers feel entitled to a brand experience on their own terms and will increasingly resist companies that don’t cater to them.
8. Content with context
Searcher intent and the contextual meaning of searched phrases will play a larger role in search results.
Creating the right content for the right people is a critical element of usability.
Google is always on a quest to give their users the most relevant and useful information. To get the best search results you need to provide value and engaging content.
When used properly, content not only converts your visitors into customers but contributes to your search engine performance by attracting links and traffic from other websites and social networks.
A regular blog always adds to your website rankings.
9. Social marketing
Social signals help Google to determine the quality and popularity of your website. In a nutshell : useful websites and good content get shared the most on social networks. This not only tells Google that your website is popular so deserves to rank higher in its results, but will help spread word about your business and bring your traffic from social networks.
10. Latent Semantic Indexing
Now you need to focus on plurals and synonyms of keywords. Latent Semantic Indexing (LSI) also informs Google how the keywords are interrelated. Keeping such keywords adds to the website rankings as well.
Latent Semantic Indexing is a good thing. It keeps content relevant and rich and benefits not only visitors, but website owners that produce quality material. Bloggers should pay attention to LSI.
SEO keeps evolving so keep up with the latest in SEO!!
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